Doplex

AI-first support & automation · Auckland, NZ

Your website and systems, looked after around the clock.

AI agents keep your website and business systems patched, monitored and backed up, and take repetitive admin off your team. When something needs judgment, a senior engineer with 15+ years' experience takes over.

Get a free site health check See care plans

Built for NZ and Australian businesses that rely on their website and systems to run, and for agencies that need dependable support behind the sites they build.

care-log · shop.example.co.nz All checks passing
02:00Full backup taken and test-restored
02:06Security release found: woocommerce 9.3.1 → 9.3.2
02:09Tried on a test copy · checkout, cart and login: 24/24 checks passed
02:14Live on your site · no new errors
03:40Payments failing: 6 in the last 10 minutes
03:41Handed to the engineer on call, with diagnosis and suggested fix
03:58Fixed by engineer · payment connection restored
05:3012 supplier invoices read and entered into Xero
now  Watching 14 checks
Monthly report → owner, 1st of the month
What we look after Your stack not listed? Ask us.
Laravel Symfony WordPress WooCommerce Shopify Sylius React AWS Google Cloud Microsoft Azure Linode Docker Nginx MySQL PostgreSQL Elasticsearch Stripe Windcave
Secure server setup Security patching Backups & disaster recovery Cloud migrations Data migrations Ecommerce stores Payment integrations CRM & inventory sync Upgrading old code Performance tuning Single sign-on Automated deployments On-call & incident response AI automation

How it works

AI does the routine. A person handles the judgment calls.

Most site problems start as small things nobody had time to check. Our agents check them every day, so issues get fixed while they are still small.

  1. 01 · Watch

    Monitor everything, all the time

    Whether your site is up, fast and secure, whether checkout and forms work, and whether any software it uses has a known security issue.

  2. 02 · Act

    Fix routine issues safely

    We back up first, try each change on a private copy of your site, and check checkout, login and forms still work before it goes live. If anything breaks, it's undone automatically.

  3. 03 · Escalate

    Hand over to a senior engineer

    Outages, payment problems, risky upgrades or anything unusual go straight to a human, with the problem already investigated and a likely fix ready.

  4. 04 · Report

    Tell you what happened

    A plain-English monthly report: what was updated, what was caught, what we recommend next. No jargon, no surprises.

Services

Three things, done properly.

Ongoing care is the core. Upgrades and integrations are fixed-scope projects that leave your site ready for it.

Monthly

Care & Support

AI-first maintenance for sites and apps that can't afford to break. Security patching, monitoring, backups and small fixes, with a senior engineer behind it.

  • Security and software updates, tested before they go live
  • 24/7 checks that your site and checkout are working
  • Daily backups, tested so they actually restore
  • Small fixes and content changes
  • Monthly plain-English report
Compare care plans →
Fixed-scope project

Upgrades & Migrations

Move or modernise without breaking the business. Phased plans, real testing and a rollback path for every step.

  • Updating old, unsupported code
  • Moving to better hosting or the cloud
  • Moving your online store to a new platform
  • Moving customer and business data between systems
  • Making slow sites and site search faster
Scope an upgrade →
Fixed-scope project

Integrations & Automation

Connect the systems you already run and automate the repetitive work, using AI where it genuinely helps.

  • Online payments (Stripe, Windcave, Braintree)
  • Customers, stock and orders kept in sync across your systems
  • Fast, accurate product search
  • One secure login for staff across your tools
  • Repetitive admin automated, from data entry to follow-ups
  • AI that sorts enquiries and answers customer questions
Discuss an integration →

Safe by design

How we touch production.

Letting an AI agent near your live site should feel boring. These rules apply to every change, every time.

Backup Test copy Checks Live automatic rollback if errors rise
Backup firstA verified backup is taken before any change. No backup, no change.
Test copy firstUpdates are tried on a private copy of your site first. Checkout, login and forms must work before anything goes live.
Auto undoIf problems appear after an update goes live, it's undone automatically and an engineer is alerted.
Approval gatesBig upgrades and anything that touches payments wait for a person to approve them, and for you too if you want.
Limited accessWe only get the access we need, every action is logged, and you can remove our access at any time.

Care plans

Pick the level of cover your site needs.

Monthly, no lock-in. Every plan starts with a free site health check so you know exactly what you're getting.

Prices exclude GST. Pay annually and get 2 months free. Extra work is $160/hour, always quoted before we start.

Essentials

Brochure sites and small online stores.

$179 /month

  • Weekly security and plugin updates
  • 24/7 checks that your site is up
  • Daily backups, 30-day history
  • Human response: next business day
  • 30 minutes of small fixes per month
Start with Essentials

Growth

Most chosen

Online stores and apps where downtime costs sales.

$590 /month

  • Daily updates, tested on a copy first
  • Alerts if checkout or pages start failing
  • Daily backups, tested so they restore
  • Human response: within 4 business hours
  • 3 hours of fixes and improvements per month
Start with Growth

Business-critical

Custom platforms, high-volume stores, SaaS.

from $1,490 /month

  • Everything in Growth
  • Custom checks for your most important pages
  • Server and database monitoring
  • Human response: within 1 hour, 24/7 for outages
  • 8 hours of engineering time per month
  • Quarterly upgrade and security review
Talk about Business-critical

Agencies: white-label support for the sites you've built is available on any plan. Ask about partner pricing.

Farooq Usman, founder of Doplex

Who you'll work with

Farooq Usman, founder

I've spent 15+ years leading platform upgrades, CRM and data migrations, payment integrations and cross-functional delivery across retail, ecommerce, fintech and SaaS.

My focus has always been keeping the business running while systems change: planning around disruption, working with your team and vendors, and making sure the new setup is actually adopted.

Doplex pairs that experience with AI agents that do the routine work around the clock. You get senior-level care at a price that makes sense for a growing business, and you always know who to call.

Some of the work behind Doplex

250,000+ productsAn ageing online bookstore modernised, connected to its back-office system and given faster search.
Moved to the cloudA platform used across NZ and Australia moved to AWS, with fraud checks that cut chargebacks.
Salesforce → HubSpotCustomer data and workflows moved to a new CRM without disrupting the business.
Faster incident responseAn on-call system set up so problems were answered sooner and downtime fell.
Old code, brought up to dateAgeing code upgraded to a supported version, with one secure login for staff.
EasyOpsOur own operations platform for hospitality, run with the same AI-first workflow we use for clients.
Connect on LinkedIn →

Questions

What people ask first.

What happens if an AI update breaks my site?

Updates are tried on a test copy of your site first, so most problems never reach your live site. If something goes wrong after an update goes live, it's undone automatically and an engineer investigates.

Can you support a site you didn't build?

Yes. We start with a free health check, fix anything urgent, then bring the site onto a care plan. If it runs on an unsupported stack, we'll tell you upfront.

Who actually responds when something goes wrong?

A senior engineer, not a ticket queue. The AI agent investigates first and prepares a likely fix, so work starts straight away.

Is there a contract?

Care plans are month to month. Upgrade and integration projects are quoted at a fixed price before work begins.

Free site health check

Find out how healthy your site really is.

Send us your URL. Within two business days you'll get a short report on security, updates, performance and backups, with what to fix first. No obligation.

connect@doplex.co +64 22 599 11 65 Auckland, New Zealand
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